About Us

                                              NOTE FROM THE FOUNDER

 

Welcome to our world of effortless elegance.

When I started this brand in 2021, my dream was to create clothing that feels authentic — rooted in tradition yet made for the modern woman. Our brand is rooted in the scenic hills of Mount Abu, Rajasthan. We specialize in breathable cotton fabrics, elegant prints, and timeless block prints, blending heritage craft with modern fashion sensibilities. Our collections are a reflection of contemporary style — effortless, chic, and made for women who value both comfort and individuality. Every piece is thoughtfully designed to celebrate everyday elegance, with a focus on quality, versatility, and modern-day ease. 

This is more than fashion — it’s a celebration of comfort, style, and self-expression. Thank you for being a part of the journey.

— Isha Saini